Why social media is like a bucket of vomit

You love your Triumph Spitfire. You love going down the freeway in top-down weather. You love the sound of the stinging breeze wrapping itself round your German Luftwaffe Helmet. Oh, the looks you get. They, courageous car buffs, stand in awe; then they forcibly wipe the mud from their shoes and their bandy legs, wishing now they had stood a little further back from that pretty café au lait puddle. Still a madman cutting athwart a thin sheet of muddy water is something to behold. You look back, feeling great. And aside from the motion sickness, you’re on top of the world.

But then the proverbial merry-go-round sputters and stops. Your coveted sports car, in truth a sardine can with wheels and a nice paint job, breaks down. Then you learn the ugly truth. The only parts available for the car are stored in a locker somewhere in Asia minor, in the bowels of a godforsaken train station, and the only way to access the stash of now obsolete auto parts is to participate in a religious ceremony involving a small herd of yaks and bitcoin.

All this to say that there are some good things about owing a Spitfire and some not so good. It’s like that with social media too: some good, some bad.

Twitter, for instance, should be for journalists only. What’s the point of laypeople trumpeting (should this now be capitalized?) the first thing that pops into their swollen heads. And so, with the character limitation imposed by Twitter you get–well, you get concise garbage (or pick your own oxy, moron). Tweeting is to blurt out something you’ll regret later. Don’t do it. Attempting to raise the bar, Roseanne did it. Now she’s selling pencils.

There’s another problem with social media. Lone voices get drowned out. There’s bullying; you’ve seen it. Group think shows up to the party, wearing a flashy suit, and so we are left with one opinion, one revolution (now choose a color). Foot-soldier, like me, like some of you, get drowned out. Probably a good thing.

Nevertheless, the game is stacked against you–face it, you’re going to hear disproportionally from celebs. If celebrity X gets several million views for some vapid offering and lone-she-wolf gets single digit views (and the one from her mother hardly counts), is it reasonable to conclude that the celebrity’s contribution is a million times more thoughtful? Could be. If not, there’s room for improvement with this whole social media experiment. Sadly, the bullhorn of celebrity is loudest heard in a celebrity culture.

We seem to have the need to hand the podium to golf pros, to those famous at being famous, to porn stars known for hornswoggling real estate moguls, and don’t seem to notice that we get vomitus in return.

I hear the gentleman from the third row saying it’s sour grapes. The Kardashians are gifted at using social media and need props for that. Okay, I stand rebuked, though their good fortune at having such talents is indubitably my loss.

And here we have a couple sitting at the dinner table. There’s Frank, a vintner, fat-witted, occasionally violent, and then there’s Lucida, as readable as a good font. Cutting to the chase: Frank and Lucida had the common sense to instigate what they called the dinner rule: no mobile devices at the dinner table and no more takeout from Game King–there’s a fetid odor to llama meat that just doesn’t seem to want to let go.

Consequently, they dine in complete silence. And as soon as they leave the table, clean the dishes, wipe the counters, scrape spaghetti from the walls, they go off in separate directions. Only then, when no longer in each other’s company, do they rediscover the lost art of conversation, and text each other frantically till midnight: so long as they do not see each other, and so long as they can communicate electronically, all is well. Then, buoyed by hours of texting, they facebook (is this a verb yet?). Yikes, 143 likes. Goodnight all.

And there’s the typical comment section on UTube:

Your a retard. Eat my vomit. And if you have a moment, go f*ck yourself.

What’s happened to civility, to grammar, to the letter u?

Some are concerned about time management. If you’d spent all your waking hours on that Clementi piano sonata instead of on social media, you’d soon be performing at Carnegie Hall.

We have been entertained (by design) into a coma, and meanwhile we lose track of true friendship, fall into the hands of charlatans, stumble into the wading pool of disinformation, and mayhaps fatally slide into the penumbra of totalitarianism–all without notice or care.

A few weeks ago, I leaned that the developers of Facebook were B.F. Skinner fans and that their chef-d’oeuvre (evil mousetrap) was built upon variable schedules of reinforcement, which result in behavior resistant to extinction. All this to say that posting and waiting for ‘likes’ is addictive (that is, highly resistant to extinction).

When a rat (Burrhus Frederic loved rats) hits a lever and is only rewarded occasionally by a delicious pellet (delicious for rodents), said rat will compulsively keep hitting the lever. Most rats, being unlettered, haven’t heard of slot machines, but you have–you’ve seen the overturned pupils of a gambler stuffing coins into the maw of a heartless box. But, funny thing, when a rat has had too many food pellets, it vomits.

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